Top Truck ELD's Brand Identity
At RDG, we excel in creating brand identities that stand out and leave a lasting impact. Our collaboration with Top Truck ELD, a company specializing in software development for cargo transportation companies, is a testament to our commitment to crafting unique and memorable brand identities. In this case, we were entrusted with redefining the Top Truck ELD brand, capturing the essence of their software services for cargo transportation. The result was a visually striking logo that not only met but exceeded their expectations, setting them on a path to even greater success. Let’s explore the details of this project to understand how we achieved this remarkable transformation.
The Brief
Top Truck ELD, a leading player in the software development for cargo transportation companies, approached RDG with a clear vision—redefine their brand identity. Their goal was to create a new logo that could effectively convey their focus on software solutions for cargo transportation.
Our Approach
Our team at RDG recognized the importance of creating a brand identity that genuinely mirrored Top Truck ELD’s commitment to the cargo transportation industry. We embarked on a creative journey to design a logo that symbolized the dynamic directions in cargo transportation—the primary domain of their clients.
For the logo, we meticulously crafted two “T” letters in the shape of arrows, cleverly symbolizing the directions and movement within cargo transportation. This design effectively captures the essence of their software solutions in this industry.
In addition to the logo, we established a complementary color palette and typography that emanate professionalism and a tech-savvy vibe, perfectly aligning with Top Truck ELD’s role in the cargo transportation software development sector.
The Results
Our collaboration with Top Truck ELD has produced a brand identity that effectively conveys their focus on software solutions for cargo transportation. The new logo, featuring two “T” letters as arrows, symbolizes the dynamic and forward-moving nature of their industry.
The Top Truck ELD logo is not just a symbol but a representation of the multifaceted directions within cargo transportation, and their software’s role in streamlining these operations. With this refreshed branding, Top Truck ELD can confidently represent itself as a forward-thinking and tech-savvy partner for cargo transportation companies.
This project showcases RDG’s capacity to rejuvenate a brand’s identity, ensuring it resonates deeply with its audience. We take immense pride in not only meeting our clients’ expectations but exceeding them, leaving them with a brand identity that captures their commitment to innovative software solutions in cargo transportation.
