TJT Express's Brand Identity
Our collaboration with TJT Express, a prominent cargo transportation company in the USA, is a testament to our dedication to creating unique and memorable brand identities. In this case, we were tasked with redefining the TJT Express brand, capturing the essence of their cargo transport services. The result was a visually striking logo and branding strategy that not only met but exceeded their expectations, setting them on a path to even greater success. Let’s explore the details of this project to understand how we achieved this remarkable transformation.
The Brief
TJT Express, a renowned name in cargo transportation services in the USA, approached RDG with a clear vision—reimagine their brand identity. They sought a new logo that could effectively communicate their commitment to cargo movement, with a touch of the green semaphore color.
Our Approach
Our team at RDG recognized the importance of creating a brand identity that genuinely mirrored TJT Express’s dedication to the cargo transportation industry. We embarked on a creative journey to design a logo that symbolized movement and cargo, while incorporating the green semaphore color.
For the logo, we meticulously crafted the letters “TJT” in a modern and sleek font. What makes it truly unique is the letter “X,” designed to resemble two arrows converging to symbolize cargo movement. The choice of green for the “X” not only represents movement but also pays homage to the green semaphore color, adding a touch of tradition to their modern identity.
In addition to the logo, we established a complementary color palette and typography that emanate professionalism and dynamism, mirroring TJT Express’s role in moving cargo efficiently.
The Results
Our collaboration with TJT Express has produced a brand identity that aptly conveys their dedication to cargo movement with a nod to tradition. The new logo, featuring “TJT” with the distinctive arrow-like “X” in green, effectively communicates the brand’s commitment to advancing cargo efficiently.
The TJT Express logo is not just a symbol but a representation of the continuous journey forward in the cargo transportation industry. With this refreshed branding, TJT Express can confidently represent itself as a forward-thinking and tradition-respecting leader in cargo transportation.
This project showcases RDG’s capacity to rejuvenate a brand’s identity, ensuring it resonates deeply with its audience. We take immense pride in not only meeting our clients’ expectations but exceeding them, leaving them with a brand identity that encapsulates their commitment to cargo movement and tradition.
